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The web site buschbeckusa.com states the following, "Masonry Fireplace BBQ grill Pizza Oven All in ONE." I noticed that the website said " BUSCHBECK FIREPLACE,BBQ,PIZZA OVEN ALL IN ONE." They also said " WELLINGTON FIREPLACEBBQ WITH PIZZA OVEN INSERT ALL IN ONE. Fill your backyard with ambiance and atmosphere with the famous Buschbeck Wellington. Sear your steak to perfection over charcoa. L, insert the pizza oven. And bake up a slice of Italy or simply load up with firewood and enjoy the warmth and mood of the Rondo masonry fireplace. L, insert the pizza oven." The meta header had Buschbeck as the first optimized keyword. This keyword is followed by Fireplace, Grills, and Bio Ethanol Fireplace which isn't as important as Buschbeck. The other words buschbeckusa.com used was Fireplace Grills. Indoor Outdoor Grill is included but will not be viewed by search crawlers.